Personal & Societal Values Essay

When dealing with ethical decisions, it is very important that nurses maintain a nonjudgmental view. Each nurse comes into the career with their own set of personal values and beliefs. These may not coincide with the values and beliefs of patients and their families. Nurses must be aware of the values that patients and families possess in order to reach ethical decisions. Values are a learned trait throughout each individual’s life. Early on, influences come about from family. Over time, one will have experiences and possess influences brought about from society. Values come about from cultural, ethnic and religious backgrounds. These are what affect our relationships with other people. Nurses need to be aware of their personal values. They must be aware of how they perceive life, health, illness, and death (Blais, 2011). This becomes increasingly important during end-of-life care and planning. Nurses need to maintain a biased attitude in order to have an effective working relationship with patients and their families. There will always be encounters with patients who hold different values and beliefs. When it comes to making ethical decisions, nurses need to have a reasonable thinking ability. Emotions and institutional policies should not be the basis of thought. A good decision is one that is made in the best interest of the patient and family. The patient’s well-being is most important. Autonomy of the patient is a factor also. The patient and family need to be allowed to be proactive in medical care decisions. Mutual respect must also be present. Being involved in ethical committees and nursing ethics groups can help nurses become more aware of their own personal values. Ethics committees help to balance reasonable treatment and guidance with the respect and dignity that comes as a right to all patients.

Acca F7

Answers Fundamentals Level – Skills Module, Paper F7 (INT) Financial Reporting (International) 1 (a) December 2008 Answers Pedantic Consolidated income statement for the year ended 30 September 2008 $’000 98,000 (72,000) ––––––– 26,000 (3,000) (7,600) (500) ––––––– 14,900 (5,400) ––––––– 9,500 ––––––– Revenue (85,000 + (42,000 x 6/12) – 8,000 intra-group sales) Cost of sales (w (i)) Gross profit Distribution costs (2,000 + (2,000 x 6/12)) Administrative expenses (6,000 + (3,200 x 6/12)) Finance costs (300 + (400 x 6/12)) Profit before tax Income tax expense (4,700 + (1,400 x 6/12)) Profit for the year Attributable to:Equity holders of the parent Non-controlling interest (((3,000 x 6/12) – (800 URP + 200 depreciation)) x 40%) (b) 9,300 200 –––à ¢â‚¬â€œÃ¢â‚¬â€œÃ¢â‚¬â€œÃ¢â‚¬â€œ 9,500 ––––––– Consolidated statement of financial position as at 30 September 2008 Assets Non-current assets Property, plant and equipment (40,600 + 12,600 + 2,000 – 200 depreciation adjustment (w (i))) Goodwill (w (ii)) Current assets (w (iii)) Total assets Equity and liabilities Equity attributable to owners of the parent Equity shares of $1 each ((10, 000 + 1,600) w (ii)) Share premium (w (ii)) Retained earnings (w (iv)) 55,000 4,500 ––––––– 59,500 21,400 ––––––– 80,900 ––––––– 11,600 ,000 35,700 ––––––– 55,300 6,100 ––––––– 61,400 Non-controlling interest (w (v)) Total equity Non-current liabilities 10% loan notes (4,000 + 3,000) 7,000 Current liabilit ies (8,200 + 4,700 – 400 intra-group balance) 12,500 ––––––– 80,900 ––––––– Total equity and liabilities Workings (figures in brackets in $’000) (i) Cost of sales Pedantic Sophistic (32,000 x 6/12) Intra-group sales URP in inventory Additional depreciation (2,000/5 years x 6/12) $’000 63,000 16,000 (8,000) 800 200 ––––––– 72,000 ––––––– The unrealised profit (URP) in inventory is calculated as ($8 million – $5 ·2 million) x 40/140 = $800,000. 1 (ii) Goodwill in Sophistic Investment at cost Shares (4,000 x 60% x 2/3 x $6) Less – Equity shares of Sophistic (4,000 x 60%) – pre-acquisition reserves (5,000 x 60% see below) – fair value adjustment (2,000 x 60%) $’000 (2,400) (3,000) (1,200) –––––– Parent’s goodwill Non-controlling interest’s goodwill (per question) Total goodwill The pre-acquisition reserves are: At 30 September 2008 Earned in the post acquisition period (3,000 x 6/12) Alternative calculation for goodwill in Sophistic Investment at cost (as above) Fair value of non-controlling interest (see below) Cost of the controlling interestLess fair value of net assets at acquisition (4,000 + 5,000 + 2,000) Total goodwill Fair value of non-controlling interest (at acquisition) Share of fair value of net assets (11,000 x 40%) Attributable goodwill per question $’000 9,600 (6,600) –––––– 3,000 1,500 –––––– 4,500 –––––– 6,500 (1,500) –––––– 5,000 –––––– 9,600 5,900 ––––––– 15,500 (11,000) –à ¢â‚¬â€œÃ¢â‚¬â€œÃ¢â‚¬â€œÃ¢â‚¬â€œÃ¢â‚¬â€œÃ¢â‚¬â€œ 4,500 ––––––– 4,400 1,500 –––––– 5,900 –––––– The 1 ·6 million shares (4,000 x 60% x 2/3) issued by Pedantic would be recorded as share capital of $1 ·6 million and share premium of $8 million (1,600 x $5). $’000 16,000 6,600 (800) 200 (600) –––––– 21,400 ––––––– (iii) Current assets Pedantic Sophistic URP in inventory Cash in transit Intra-group balance (iv) Retained earnings Pedantic per statement of financial position Sophistic’s post acquisition profit (((3,000 x 6/12) – (800 URP + 200 depreciation)) x 60%) (v) Non-controlling interest (in statement of financial position) Net assets per statement of financial position URP in inventory Net fair value adjustment (2,000 – 200) Share of goodwill (per question) 12 $’000 35,400 300 ––––––– 35,700 ––––––– 10,500 (800) 1,800 ––––––– 11,500 x 40% = 4,600 ––––––– 1,500 –––––– 6,100 –––––– (a) Candel – Statement of comprehensive income for the year ended 30 September 2008 $’000 297,500 (225,400) ––––––––– 72,100 (14,500) (21,900) (1,400) ––––––––– 34,300 (11,600) ––––––––– 22,700 Revenue (300,000 – 2,500) Cost of sales (w (i)) Gross profit Distribution costs Administrative expenses (22,200 – 400 + 100 see note below) Finance costs (200 + 1,200 (w (ii))) Profit before tax (Income tax expense (11,400 + (6,000 – 5,800 deferred tax)) Profit for the year Other comprehensive income Loss on leasehold property revaluation (w (iii)) (4,500) ––––––––– Total comprehensive income for the year 8,200 ––––––––– Note: as it is considered that the outcome of the legal action against Candel is unlikely to succeed (only a 20% chance) it is inappropriate to provide for any damages. The potential damages are an example of a contingent liability which should be disclosed (at $2 million) as a note to the financial statements. The unrecoverable legal costs are a liability (the start of the legal action is a past event) and should be provided for in full. (b) Candel – Statement of changes in equity for the year ended 30 September 2008 Balances at 1 October 2007 Dividend Comprehensive incom eBalances at 30 September 2008 (c) Equity shares $’000 50,000 Revaluation reserve $’000 10,000 ––––––– 50,000 ––––––– (4,500) –––––– 5,500 –––––– Retained earnings $’000 24,500 (6,000) 22,700 ––––––– 41,200 ––––––– Total equity $’000 84,500 (6,000) 18,200 ––––––– 96,700 ––––––– $’000 $’000 Candel – Statement of financial position as at 30 September 2008 Assets Non-current assets (w (iii)) Property, plant and equipment (43,000 + 38,400) Development costs 81,400 14,800 –––––––– 96,200 Current assets Inventory T rade receivables 20,000 43,100 ––––––– Total assets Equity and liabilities: Equity (from (b))Equity shares of 25 cents each Revaluation reserve Retained earnings 63,100 –––––––– 159,300 –––––––– 50,000 5,500 41,200 ––––––– Non-current liabilities Deferred tax 8% redeemable preference shares (20,000 + 400 (w (ii))) Current liabilities Trade payables (23,800 – 400 + 100 – re legal action) Bank overdraft Current tax payable Total equity and liabilities 13 6,000 20,400 ––––––– 23,500 1,300 11,400 ––––––– 46,700 –––––––– 96,700 26,400 36,200 –––––––– 159,300 â⠂¬â€œÃ¢â‚¬â€œÃ¢â‚¬â€œÃ¢â‚¬â€œÃ¢â‚¬â€œÃ¢â‚¬â€œÃ¢â‚¬â€œÃ¢â‚¬â€œ Workings (figures in brackets in $’000) (i) Cost of sales: Per trial balance Depreciation (w (iii)) – leasehold property – plant and equipmentLoss on disposal of plant (4,000 – 2,500) Amortisation of development costs (w (iii)) Research and development expensed (1,400 + 2,400 (w (iii))) (ii) $’000 204,000 2,500 9,600 1,500 4,000 3,800 –––––––– 225,400 –––––––– The finance cost of $1 ·2 million for the preference shares is based on the effective rate of 12% applied to $20 million issue proceeds of the shares for the six months they have been in issue (20m x 12% x 6/12). The dividend paid of $800,000 is based on the nominal rate of 8%. The additional $400,000 (accrual) is added to the carrying amount of the preference shares in the statement of financial position.As these share s are redeemable they are treated as debt and their dividend is treated as a finance cost. (iii) Non-current assets: Leasehold property Valuation at 1 October 2007 Depreciation for year (20 year life) 50,000 (2,500) –––––––– 47,500 (43,000) –––––––– 4,500 –––––––– Carrying amount at date of revaluation Valuation at 30 September 2008 Revaluation deficit Plant and equipment per trial balance (76,600 – 24,600) Disposal (8,000 – 4,000) Depreciation for year (20%) Carrying amount at 30 September 2008 Capitalised/deferred development costs Carrying amount at 1 October 2007 (20,000 – 6,000) Amortised for year (20,000 x 20%)Capitalised during year (800 x 6 months) Carrying amount at 30 September 2008 $’000 52,000 (4,000) –––––––– 48,000 (9,600 ) –––––––– 38,400 –––––––– 14,000 (4,000) 4,800 –––––––– 14,800 –––––––– Note: development costs can only be treated as an asset from the point where they meet the recognition criteria in IAS 38 Intangible assets. Thus development costs from 1 April to 30 September 2008 of $4 ·8 million (800 x 6 months) can be capitalised. These will not be amortised as the project is still in development. The research costs of $1 ·4 million plus three months’ development costs of $2 ·4 million (800 x 3 months) (i. . those incurred before 1 April 2008) are treated as an expense. 3 (a) Equivalent ratios from the financial statements of Merlot (workings in $’000) Return on year end capital employed (ROCE) Pre tax return on equity (ROE) Net asset turnover Gross p rofit margin Operating profit margin Current ratio Closing inventory holding period Trade receivables’ collection period Trade payables’ payment period Gearing Interest cover Dividend cover 20 ·9% 50% 2 ·3 times 12 ·2% 9 ·8% 1 ·3:1 73 days 66 days 77 days 71% 3 ·3 times 1 ·4 times (1,400 + 590)/(2,800 + 3,200 + 500 + 3,000) x 100 ,400/2,800 x 100 20,500/(14,800 – 5,700) 2,500/20,500 x 100 2,000/20,500 x 100 7,300/5,700 3,600/18,000 x 365 3,700/20,500 x 365 3,800/18,000 x 365 (3,200 + 500 + 3,000)/9,500 x 100 2,000/600 1,000/700 As per the question, Merlot’s obligations under finance leases (3,200 + 500) have been treated as debt when calculating the ROCE and gearing ratios. 14 (b) Assessment of the relative performance and financial position of Grappa and Merlot for the year ended 30 September 2008 Introduction This report is based on the draft financial statements supplied and the ratios shown in (a) above.Although covering many aspects of performance and financial position, the report has been approached from the point of view of a prospective acquisition of the entire equity of one of the two companies. Profitability The ROCE of 20 ·9% of Merlot is far superior to the 14 ·8% return achieved by Grappa. ROCE is traditionally seen as a measure of management’s overall efficiency in the use of the finance/assets at its disposal. More detailed analysis reveals that Merlot’s superior performance is due to its efficiency in the use of its net assets; it achieved a net asset turnover of 2 ·3 times compared to only 1 ·2 times for Grappa.Put another way, Merlot makes sales of $2 ·30 per $1 invested in net assets compared to sales of only $1 ·20 per $1 invested for Grappa. The other element contributing to the ROCE is profit margins. In this area Merlot’s overall performance is slightly inferior to that of Grappa, gross profit margins are almost identical, but Grappa’s operating profit ma rgin is 10 ·5% compared to Merlot’s 9 ·8%. In this situation, where one company’s ROCE is superior to another’s it is useful to look behind the figures and consider possible reasons for the superiority other than the obvious one of greater efficiency on Merlot’s part.A major component of the ROCE is normally the carrying amount of the non-current assets. Consideration of these in this case reveals some interesting issues. Merlot does not own its premises whereas Grappa does. Such a situation would not necessarily give a ROCE advantage to either company as the increase in capital employed of a company owning its factory would be compensated by a higher return due to not having a rental expense (and vice versa). If Merlot’s rental cost, as a percentage of the value of the related factory, was less than its overall ROCE, then it would be contributing to its higher ROCE.There is insufficient information to determine this. Another relevant point may be that Merlot’s owned plant is nearing the end of its useful life (carrying amount is only 22% of its cost) and the company seems to be replacing owned plant with leased plant. Again this does not necessarily give Merlot an advantage, but the finance cost of the leased assets at only 7 ·5% is much lower than the overall ROCE (of either company) and therefore this does help to improve Merlot’s ROCE. The other important issue within the composition of the ROCE is the valuation basis of the companies’ non-current assets.From the question, it appears that Grappa’s factory is at current value (there is a property revaluation reserve) and note (ii) of the question indicates the use of historical cost for plant. The use of current value for the factory (as opposed to historical cost) will be adversely impacting on Grappa’s ROCE. Merlot does not suffer this deterioration as it does not own its factory. The ROCE measures the overall efficiency of manage ment; however, as Victular is considering buying the equity of one of the two companies, it would be useful to consider the return on equity (ROE) – as this is what Victular is buying.The ratios calculated are based on pre-tax profits; this takes into account finance costs, but does not cause taxation issues to distort the comparison. Clearly Merlot’s ROE at 50% is far superior to Grappa’s 19 ·1%. Again the issue of the revaluation of Grappa’s factory is making this ratio appear comparatively worse (than it would be if there had not been a revaluation). In these circumstances it would be more meaningful if the ROE was calculated based on the asking price of each company (which has not been disclosed) as this would effectively be the carrying amount of the relevant equity for Victular. GearingFrom the gearing ratio it can be seen that 71% of Merlot’s assets are financed by borrowings (39% is attributable to Merlot’s policy of leasing its pl ant). This is very high in absolute terms and double Grappa’s level of gearing. The effect of gearing means that all of the profit after finance costs is attributable to the equity even though (in Merlot’s case) the equity represents only 29% of the financing of the net assets. Whilst this may seem advantageous to the equity shareholders of Merlot, it does not come without risk. The interest cover of Merlot is only 3 ·3 times whereas that of Grappa is 6 times.Merlot’s low interest cover is a direct consequence of its high gearing and it makes profits vulnerable to relatively small changes in operating activity. For example, small reductions in sales, profit margins or small increases in operating expenses could result in losses and mean that interest charges would not be covered. Another observation is that Grappa has been able to take advantage of the receipt of government grants; Merlot has not. This may be due to Grappa purchasing its plant (which may then be eligible for grants) whereas Merlot leases its plant.It may be that the lessor has received any grants available on the purchase of the plant and passed some of this benefit on to Merlot via lower lease finance costs (at 7 ·5% per annum, this is considerably lower than Merlot has to pay on its 10% loan notes). Liquidity Both companies have relatively low liquid ratios of 1 ·2 and 1 ·3 for Grappa and Merlot respectively, although at least Grappa has $600,000 in the bank whereas Merlot has a $1 ·2 million overdraft. In this respect Merlot’s policy of high dividend payouts (leading to a low dividend cover and low retained earnings) is very questionable.Looking in more depth, both companies have similar inventory days; Merlot collects its receivables one week earlier than Grappa (perhaps its credit control procedures are more active due to its large overdraft), and of notable difference is that Grappa receives (or takes) a lot longer credit period from its suppliers (1 08 days compared to 77 days). This may be a reflection of Grappa being able to negotiate better credit terms because it has a higher credit rating. Summary Although both companies may operate in a similar industry and have similar profits after tax, they would represent very different purchases.Merlot’s sales revenues are over 70% more than those of Grappa, it is financed by high levels of debt, it rents rather than owns property and it chooses to lease rather than buy its replacement plant. Also its remaining owned plant is nearing the end of its life. Its replacement will either require a cash injection if it is to be purchased (Merlot’s overdraft of 15 $1 ·2 million already requires serious attention) or create even higher levels of gearing if it continues its policy of leasing. In short although Merlot’s overall return seems more attractive than that of Grappa, it would represent a much more risky investment.Ultimately the investment decision may be determ ined by Victular’s attitude to risk, possible synergies with its existing business activities, and not least, by the asking price for each investment (which has not been disclosed to us). (c) The generally recognised potential problems of using ratios for comparison purposes are: – – – – – – inconsistent definitions of ratios financial statements may have been deliberately manipulated (creative accounting) different companies may adopt different accounting policies (e. g. use of historical costs compared to current values) different managerial policies (e. . different companies offer customers different payment terms) statement of financial position figures may not be representative of average values throughout the year (this can be caused by seasonal trading or a large acquisition of non-current assets near the year end) the impact of price changes over time/distortion caused by inflation When deciding whether to purchase a company, Victular should consider the following additional useful information: – – – – – 4 in this case the analysis has been made on the draft financial statements; these may be unreliable or change when being finalised.Audited financial statements would add credibility and reliance to the analysis (assuming they receive an unmodified Auditors’ Report). forward looking information such as profit and financial position forecasts, capital expenditure and cash budgets and the level of orders on the books. the current (fair) values of assets being acquired. the level of risk within a business. Highly profitable companies may also be highly risky, whereas a less profitable company may have more stable ‘quality’ earnings not least would be the expected price to acquire a company.It may be that a poorer performing business may be a more attractive purchase because it is relatively cheaper and may offer more opportunity for improving efficienci es and profit growth. (a) A liability is a present obligation of an entity arising from past events, the settlement of which is expected to result in an outflow of economic benefits (normally cash). Provisions are defined as liabilities of uncertain timing or amount, i. e. they are normally estimates. In essence provisions should be recognised if they meet the definition of a liability.Equally they should not be recognised if they do not meet the definition. A statement of financial position would not give a ‘fair representation’ if it did not include all of an entity’s liabilities (or if it did include, as liabilities, items that were not liabilities). These definitions benefit the reliability of financial statements by preventing profits from being ‘smoothed’ by making a provision to reduce profit in years when they are high and releasing those provisions to increase profit in years when they are low.It also means that the statement of financial po sition cannot avoid the immediate recognition of long-term liabilities (such as environmental provisions) on the basis that those liabilities have not matured. (b) (i) Future costs associated with the acquisition/construction and use of non-current assets, such as the environmental costs in this case, should be treated as a liability as soon as they become unavoidable. For Promoil this would be at the same time as the platform is acquired and brought into use. The provision is for the present value of the expected costs and this same amount is treated as part of the cost of the asset.The provision is ‘unwound’ by charging a finance cost to the income statement each year and increasing the provision by the finance cost. Annual depreciation of the asset effectively allocates the (discounted) environmental costs over the life of the asset. Income statement for the year ended 30 September 2008 Depreciation (see below) Finance costs ($6 ·9 million x 8%) Statement of financ ial position as at 30 September 2008 Non-current assets Cost ($30 million + $6 ·9 million ($15 million x 0 ·46)) Depreciation (over 10 years) Non-current liabilities Environmental provision ($6 ·9 million x 1 ·08) (ii) $’000 3,690 552 36,900 (3,690) –––––– 33,210 ––––––– 7,452 If there was no legal requirement to incur the environmental costs, then Promoil should not provide for them as they do not meet the definition of a liability. Thus the oil platform would be recorded at $30 million with $3 million depreciation and there would be no finance costs. However, if Promoil has a published policy that it will voluntarily incur environmental clean up costs of this type (or if this may be implied by its past practice), then this would be evidence of a ‘constructive’ obligation under IAS 37 and the required treatment of the costs would be the same as in part (i) above. 6 5 Year ended/as at: Income statement Depreciation (see workings) Maintenance (60,000/3 years) Discount received (840,000 x 5%) Staff training Statement of financial position (see below) Property, plant and equipment Cost Accumulated depreciation Carrying amount Workings Manufacturer’s base price Less trade discount (20%) Base cost Freight charges Electrical installation cost Pre-production testing Initial capitalised cost 30 September 2006 30 September 2007 30 September 2008 $ $ $ 180,000 270,000 119,000 20,000 20,000 20,000 (42,000) 40,000 –––––––– –––––––– –––––––– 198,000 290,000 139,000 ––––––– –––––––– –––––––– 920,000 (180,000) ––â €“––––– 740,000 –––––––– 920,000 (450,000) –––––––– 470,000 –––––––– 670,000 (119,000) –––––––– 551,000 –––––––– $ 1,050,000 (210,000) –––––––––– 840,000 30,000 28,000 22,000 –––––––––– 920,000 –––––––––– The depreciable amount is $900,000 (920,000 – 20,000 residual value) and, based on an estimated machine life of 6,000 hours, this gives depreciation of $150 per machine hour. Therefore depreciation for the year ended 30 September 2006 is $180,000 ($150 x 1 ,200 hours) and for the year ended 30 September 2007 is $270,000 ($150 x 1,800 hours).Note: early settlement discount, staff training in use of machine and maintenance are all revenue items and cannot be part of capitalised costs. Carrying amount at 1 October 2007 Subsequent expenditure Revised ‘cost’ 470,000 200,000 –––––––– 670,000 –––––––– The revised depreciable amount is $630,000 (670,000 – 40,000 residual value) and with a revised remaining life of 4,500 hours, this gives a depreciation charge of $140 per machine hour. Therefore depreciation for the year ended 30 September 2008 is $119,000 ($140 x 850 hours). 17Fundamentals Level – Skills Module, Paper F7 (INT) Financial Reporting (International) December 2008 Marking Scheme This marking scheme is given as a guide in the context of the suggested answers. Scope is given to markers to award m arks for alternative approaches to a question, including relevant comment, and where well-reasoned conclusions are provided. This is particularly the case for written answers where there may be more than one acceptable solution. Marks 1 (a) (b) Income statement: revenue cost of sales distribution costs administrative expenses inance costs income tax non-controlling interest 11/2 3 1/ 2 1 1/ 2 1/ 2 2 9 Statement of financial position: property, plant and equipment goodwill current assets equity shares share premium retained earnings non-controlling interest 10% loan notes current liabilities Total for question 2 (a) (b) (c) Statement of comprehensive income: revenue cost of sales distribution costs administrative expenses finance costs income tax other comprehensive income 2 5 11/2 1 1 2 2 1/ 2 1 16 25 1 5 1/ 2 11/2 11/2 11/2 1 12 Statement of changes in equity: rought forward figures dividends comprehensive income 1 1 1 3 Statement of financial position: property, plant and equipmen t deferred development costs inventory trade receivables deferred tax preference shares trade payables overdraft current tax payable Total for question 19 2 2 1/ 2 1/ 2 1 1 11/2 1/ 2 1 10 25 3 (a) (b) 1 mark per valid comment up to (c) Marks 8 Merlot’s ratios 1 mark per relevant point 12 Total for question 4 5 25 (a) 1 mark per relevant point 5 (b) (i) explanation of treatment depreciation finance cost non-current asset provision 2 1 2 1 7 (ii) figures for asset and depreciation if not a constructive obligation what may cause a constructive obligation subsequent treatment if it is a constructive obligation Total for question 5 1 1 1 3 15 Total for question 2 1 1 3 1 1 1 10 initial capitalised cost upgrade improves efficiency and life (therefore capitalise) revised carrying amount at 1 October 2007 annual depreciation (1 mark each year) maintenance costs charged at $20,000 each year discount received (in income statement) staff training (not capitalised and charged to income) 20

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Ethical issue in Marketing related to Advertising - Essay Example According to the research findings there are numerous advertising media including the traditional television, radio, newspapers, mail and billboards, and the postmodern computer based internet advertisement channels including email, blogs, websites, programs and search engines among others. The increased number of advertising channels and methods of collecting data for advertising have pushed advertising ethics even further, and an advertiser has to be keen not to cross the line between ethical and unethical. In addition, personalised advertising that exploits various approaches to data mining is so effective that the persuasive and exploitative aspects of advertising have become a matter of serious concern to various stakeholders. This has been linked to the ethical aspects of consumer privacy that has resulted in the enactment of policies that provide guidelines on online data collection and use. However, these policies aim at forcing advertisers to do no harm, and advertisers have to decide if they just want to avoid harming consumers, or they would want to do some public good too. The Advertising Standards Authority controls the content of advertisements in the United Kingdom, and the town and county planning system controls the content of outdoor advertisements. However, enforcement of advertising ethics goes beyond these bodies and extends to numerous independent consumer protection groups, and before advertising, a business entity has to predict the response that the advertisement is likely to elicit from these regulators. However, the regulators’ definitions of ethics are too broad, and the advertiser is largely responsible for the contents of advertisements (Hunt and Vitell, 2006: 150). Advertisement ethics is determined by the effects of the advertisement on the human, cultural, social, economic and political consequences of an advertisement on society. The aim of this term paper is to discuss the concept of marketing ethics as it relates to ad vertising. Background Information Common Advertising Media Advertising is the first communication between a firm and its prospective customers; therefore, the firm must do a decent job of it in order to have an impact and increase the likelihood of adverts translating to increased sales. Therefore, an advertisement must be designed create awareness, knowledge, liking, preference and conviction in a potential customer in order for him or her to make a purchase. Advertisers have always exploited the available media to the greatest extent, such that advertising accounts for a big portion of a firm’s expenditure. Traditional advertisements like radio are still in use today, though their use is reducing due to the emergence of more effective technologies that combine both the audio and visual components of advertisements (Kelley et al., 2011). Compared to other senses, visual reception causes the most impact on a person’

Why has human trafficking become such a popular crime over the last Essay

Why has human trafficking become such a popular crime over the last three decades - Essay Example Human, weapon and environmental trafficking is alleged to influence all nations in the world, even though in diverse ways. States are separated into three groups: transit, origin and destination (Rumford 2008). Modern trafficking has been promoted by the poor economic conditions. Trafficking occurs as a result of imbalanced economic status. Internationally the majority poor are women. The number of those living under the poverty line has continued to increase tremendously as compared to the unreasonable number of men (Rumford 2008). Women frequently have the additional financial and economic load of caring and providing for children. Women and girls face discrimination that restricts their learning and employment chances. Women and girls also excessively experience sexual assault in the workplace (Kempadoo and Doezema 1998). This circumstance forces many girls and women to find alternatives abroad for job opportunities and these makes them principally defenseless to abuse. The economic position of girls and women is rampant in developing countries undergoing economic change. All of the nations of Eastern and Central Europe and Soviet Union have experienced impressive political and economic changes as they progress from centralized economies to open market structures. Although, there is remarkable variation in how these nations in this areas have experienced the change, women and girls have been pessimistically impacted by the high rates of unemployment and the failure of social agendas that survived the past (Rumford 2008). Women in Soviet states, the change has meant that they are not economically autonomous than they were before. Economic inequality both between and within nations is another factor that has greatly that promoted human and weapons trafficking in the contemporary world. Human trafficking has persistently continued to take place in low-income states

Minoans and Mycenaean Culture Research Paper Example | Topics and Well Written Essays - 1250 words

Minoans and Mycenaean Culture - Research Paper Example The island of Crete was home to the Minoans while Mainland Greece for the Mycenaeans. Also, though there is no written record, Minoans and Mycenaeans are believed to speak Greek. Geographically speaking, we come to understand that Minoans had more advantage geographically as Crete soil is very fertile that spurred growth of affluent population. This pushed the Minoans to develop the first civilization in Europe which was a sort of imitation of the Egyptian culture. However, because of the increasing standard of living they had, they out grew their limited resources and had Mycenaean culture lord over them when their economic and political system started crumbling down ("Minoan Culture and the Mycenaeans." N.p., n.d). The Mycenaeans, according to many scholars became more advanced and knowledgeable than the Minoans when it comes to infrastructure and livelihood. They were able to develop roads first, as they did not seem to have ridden on horses as they were small. However, there were some inventories found in their palace ruins that proved their use of chariots at their time. Aside from that, the Mycenaeans also showed more prowess in weaponry as there were a lot of information drawn from symbols, though are still subject to interpretation, that conveyed this culture to having what we call today swords and daggers. Because of this, Mycenaeans were deemed as more powerful than the Minoans that led the latter to take over the Minoan culture. The cities that Mycenaeans developed were even called warlord cities because their society was primarily geared towards battle and invasion (Minoan and Mycenaean Cultures. N.p, n.d). Architecture has always been a strong point for both cultures as they developed sophisticated architecture alike. This is their way of expending their wealth. Both had a royal class especially the Mycenaeans which drew a strong line between the poor and the rich as the skeletal remains found by archeologists proved that people who belonged to the higher class had taller and stronger bones as opposed to the lower class people that suggest the disparity between the wealthy and the poor in terms of nutrition. There is little known about both civilizations’ religion except from the images that is reflected in their art. Speaking of art, Mycenaeans were very much influenced by the kind of mindset they were born to uphold and their culture. Thus, one would be able to see imminently how their art is skewed to portray snapshots of warfare and hunting. On the other hand, Minoan art is more concerned with the fond inclination of everyday life. Enormous quantities of pottery throughout the Eastern Mediterranean directed scholars to learning about these early civilizations. When it comes to producing wealth, Minoans and Mycenaeans were alike as both were very interested in goods and were good at trading through bartering raw goods, though it was the Minoans who first were heavily engaged in trade oversees, mainly to obtain metal s such as tin and copper to produce bronze that was triggered by their need to produce more resources that has been limited in Crete ("Minoan Culture and the Mycenaeans." N.p., n.d). Minoans were also mercantile people where their ships have taken the function of both trader and fighter at the same time. Both their knowledge in trading was hugely caused by the fact that both cultures were able to develop a writing system that made business dealings easier, though

Strategic Management and Leadership Essay Example | Topics and Well Written Essays - 3250 words

Strategic Management and Leadership - Essay Example â€Å"GM’s OnStar subsidiary is the industry leader in vehicle safety, security and information services† (Company Q2 report, 2009). I would now begin this report by giving an in-depth and thorough internal and external analysis of General Motors that led it to its decision to withdraw from its European Operations. General Motors’ automobile production and sales business was greatly affected by global economic downturn. The economic meltdown across the world and the financial crunch adversely affected the business and sales volume of most of the corporate entities and businesses across the globe. General Motors also felt the pinch of this turmoil and observed a decline in sales and profits because of falling demand of its brands. The increasing levels of unemployment, subsequent reduction in incomes and purchasing power because of higher energy and oil prices increased the inflation that forced consumers to reduce their spending and increase saving. In short, sales decreased considerably and GM with high overheads found it difficult to assimilate the shock. Higher costs of production in European countries where company’s plants are located, weak British pound and â€Å"unfavorable mark-to-market commodity hedging† (company Q1 financial report, 2009) are others reasons that added to the miseries of GM. In short, the General Motor’s financial position became so weak which compelled It to announce its Bankruptcy on June 1 (2009). The money losing units of General Motors in Europe are Opel and Vauxhall. These units observed a drastic reduction in sales (from around 2.2 mn in 2007 to 2.04 in 2008) and profits which tumbled from positive 0.357$ bn (EBT) in 2006 to negative 2$ bn in 2009 (company Q1 financial report, 2009). The sharp reduction in sales and resulting mammoth losses forced GM to sell off its European Operations (Opel and Vauxhall) to an Austrian-Canadian automotive group Magna and its Russian partner

A Strategic Plan of the Hong Kong Polytechnic University Essay

A Strategic Plan of the Hong Kong Polytechnic University - Essay Example From the report it is clear that the disadvantages experienced in strategic planning of institutions of higher learning will also be mentioned and analyzed, as they will be relevant in this review. Besides, the pros of strategic planning with reference to the plan of the institution will be discussed in various ways. An overall analysis of how an institution can exhibit the balance between the planning and achieving a sustainable quality improvement will also be done. All these analyses will be specific to the Hong Kong polytechnic university in relation to the learnt concepts, strategic planning, and management. As the study declares strategic planning can be defined as a way in which an organization establishes a way forward for its efficient operations. As such, this should be in a given order depending on the context of application. In this case, the application of the plan is in an institution of higher learning. This document, therefore, is focusing on the ways in which an organization can be managed through strategic planning. An analysis of the model of the plan will be done and views as per other professional suggestions given. The review of the main aims of the institution in general in relation to the arrangement of various departments will also be done. It is certain that the organization of reference here is a perpetual institution. Thus, the strategies put in place to ensure its long term existence and operation in line with the objectives will be looked into.

Ancient Africa and the Present Slavery Essay Example for Free

Ancient Africa and the Present Slavery Essay The book â€Å"Segu† is a novel written by Maryse Conde. Set in 1797, the novel a story of the Africans during that era. Interestingly, Conde was able to create a novel that makes the lives of her characters as the most evident proof of the life experienced by people who lived in Mali during the ancient times. Clearly, the issue of religion, norms, and traditions are depicted as important aspects of society that affected the people of Old Mali. Due to the astounding narration of Conde, I was attracted to the characters as well as the history of Mali. I specifically became interested in the detailed narration of the African culture as well as the slavery experienced by the black Africans at the hands of the colonizers. It is interesting to note that, although the Africans were subjected to slavery over 300 years ago, the controversies and issues surrounding slavery still persist. It seems like the wounds caused by slavery are still engraved in the minds and personal history of every individual. Hence, I can only assume that there is still inequality happening not only in Africa but also in the world. Noting that the current African nations are one of the poorest in the world, I have come to conclude that Africans are still subjected to slavery today; only this time, they are now slaves of the current world, as most of the resources mined or produced within the African nations are not utilized and enjoyed by the Africans themselves but acquired by foreigners to serve their own self-interests. Hence, Africans are not given what they deserve to attain and enjoy. It is saddening that after more than 300 years, the African nations in general are still experiencing various conflicts in terms of religion, norms, and traditions. During an era of globalization and international cooperation, one must bear in mind that there is a need for change and development not just in the economic or political aspects but also in the social and cultural outlook. Work Cited Conde, Maryse. Segu. New York: Viking Penguin Inc. , 1987.

Resistance investigation Essay Example for Free

Resistance investigation Essay Resistance is the opposition to current and voltage within a given material. George Ohm discovered the concept of resistance in 1826. He stated that the current flowing through a wire is proportional to the potential difference across it as long as the temperature remains constant. The formula to calculate resistance is Resistance (measured in Ohms)= potential difference across a wire (volts) Current through a wire (amps) In this investigation we are going to find out how resistance changes in relationship to when the length of a wire is changed. We will take readings every 10 cm because this should give a substantial variation in the readings and go up to 100 cm because this will give us a sensible set of results to work with. To ensure that the experiment is safe we will have to clear the work area and make sure that it is clean and dry, and keep the current low, in this case two volts. I predict that as the length of the wire increases the resistance will also increase in direct proportion, as there will be more particle collisions in the longer wire. In addition the free electrons in the outer shell have to carry the charge further, which also increases the chances of collision. To make the experiment a fair test we will use 2 volts throughout and include a switch in the circuit, which will enable us to control that the circuit is only on when we are taking readings. It will therefore obey ohms law, as the temperature will remain cool, and the cross sectional area of the wire will also remain the same. We will keep the same apparatus throughout the experiment and will take more than five sets of results to ensure that we have a good statistical average. The only thing that we will change is the length of the wire. The apparatus we will need in the experiment are a power supply, wires, a switch, a 1metre ruler, a voltmeter and an ammeter. Results These are the sets of results that I obtained: Distance (cm) Voltage (v) Current (a) Resistance (ohms). From these results we have found out that as the length of a wire increases so does the voltage and resistance, whereas the current reduces. The data shows that the distance of a wire does have an effect on the resistance through it. This is because as the length of the wire increases the likelihood of collisions between the nucleus of the atom and the electron which carries the charge increases. On the graph the line of best fit shows that that there is a good correlation of the data showing that there is a direct and proportional relationship between the length of a wire and the resistance. This proves that my original prediction correct that the resistance of a wire will increase as the length does. Evaluation The method used for the experiment worked well and we were able to gain the results needed to make a conclusion. The accuracy of the data was on the whole good but there were two odd results. These were anomalies as the resistance was lower on average than the resistance from the reading taken from a 10 cm shorter wire. The method for the investigation was well suited to the experiment. To improve the reliability of the results we could keep the room temperature constant, and be more accurate in measuring the length of the wire. We could also use more accurate voltmeters and ammeters. Due the close position of the points plotted on the graph there is enough accurate information obtained from the results to support the definite conclusion that as the length of the wire increases so does the resistance. To improve the results we could repeat the experiment but take readings at different or more frequent intervals . We could also take more sets of results.

Lab Report: Diffusion and Osmosis

Lab Report: Diffusion and Osmosis Hypothesis and Prediction: This lab was done to examine and comprehend how diffusion and osmosis works in diverse molarity of sucrose. Also how the solutions permeates through different mediums. Methods: Part A: Diffusion and Osmosis: A 30 cm piece of 2.5 cm dialysis that has been soaked in water was obtained. The beginning of tubing was tied off, forming a bag with an open end that was rubbed between the fingers till separated. 15mL of the 15% glucose and 1% starch solution was placed into the bag and the ending of the dialysis bag was tied off, leaving some space for the development of the content within the dialysis bag. The color of the solution was recorded and was tested for the presence of glucose. Distilled water was poured into a 250 mL beaker (two-thirds of a cup) with about 4mL of Lugols solution (IKI). The color of the sucrose in the beaker was recorded and was tested for glucose. The dialysis bag was then submerged into the beaker of solution and left to stand for about 30 minutes (or until there was a color change in the dialysis bag or beaker).Once the bag was done soaking in the beaker, the final color of the solution in the bag and the beaker was recorded. The liquid in the bag and the beaker was then tested for the existence of glucose. Part B: Osmosis Six strips of 30 cm presoaked dialysis tubing were obtained. For each strip, an end was tied and roughly 25 mL of different solutions (distilled water, 0.2 M sucrose, 0.4 M sucrose, 0.6 M sucrose, 0.8 M sucrose and 1.0 M sucrose) was poured into their individual bags. Most of the remaining air was then removed from each bag by bringing the bag between two fingers and tied off at the opened end. The outside of each bag was then bathed to wash away any sucrose that spilled when filling the bag. The exterior of each bag was then blotted and the initial mass of each bag was weighed and recorded. Distilled water was then filled into six 250 mL beakers. Each bag was then emerged into one of the six filled beaker and the beakers were labeled by which bag of solution was emerged in it. The bags stood in the beaker for half an hour. When the time was up, each bag was removed, blotted and the mass of each bag was recorded. The mass difference was calculated and then using the equation: Percent change in mass = Final Mass – Initial Mass/Initial Mass x 100. The individual and the class average of the percent change in mass were then graphed. Part C: Water Potential 100 mL of the given solution was poured into six different labeled 250 mL beaker. The potato was then sliced into discs that were just about 3 cm thick. A cork borer (about 5 mm in diameter) was then used to cut four potato cylinders for each beaker, a total of 24 potato cores. Until the mass of cores were weighed by fours and recorded, the potato cores were kept in a covered beaker. Four cores were then put into each beaker of sucrose solution. Plastic wrap was then given to cover the beakers, preventing evaporation when left to stand overnight. The next day, the cores were then removed from the beakers and were blotted gently on a paper towel. Their total mass was then determined and recorded. The mass difference was calculated and then using the equation: Percent change in mass = Final Mass – Initial Mass/Initial Mass x 100. The individual and the class average of the percent change in mass were then graphed. Part D: Calculation of Water Potential from Experimental Data Determine the solute, pressure and water potential of the sucrose solution given and answer the questions about the possibility if zucchini cores were used with the sucrose solutions. Results: Part A: Diffusion and Osmosis Table 1.1-Presence of Glucose in Water through a Dialysis Bag Initial Contents Solution Color Presence of Glucose Initial Final Initial Final BAG 15% GLUCOSE and 1% STARCH Clear Clear Yes Yes BEAKER H20 + IKI Yellow (an olive oil color) Clear No Yes Part B: Osmosis Table 1.2: Individual Data of Change in Mass of Six Different Dialysis Bags Contents in Dialysis Bag Initial Mass Final Mass Mass Difference Percent Change in Mass a) distilled water 18.15 g 14.76 g 3.39 g -18.68% b) 0.2 M 19.40 g 17.33 g 2.07 g -10.67% c) 0.4 M 18.87 g 19.37 g -0.5 g 2.65% d) 0.6 M 19.83 g 19.68 g -0.15 g -0.5% e) 0.8 M 21.91 g 20.05 g -0.869 g -8.2% f) 1.0 M 18.78 g 18.07 g -0.71 g -3.7% Table 1.3: Class Data of Percent Change in Mass of Dialysis Bags Group 1 Group 2 Group 3 Group 4 Group 5 Group 6 Group 7 Group 8 Total Class Average Distilled Water -18.68% -2.2% -7.0% -7.2% -35.1 -8.8% 0.2 M -10.67% -22.3% -5.2% 1.8% -36.4% -9.1% 0.4 M 2.65% 6.2% 2.5% 3.9% 15.3% 3.8% 0.6 M -0.76% -3.8% -4.0% -6.55% -15.2% -3.8% 0.8 M -4.1% -26.3% -1.6% -3.78% -35.95% -8.95% 1.0 M -3.78% -3.27% -8.7% -29.4% -45.2% -11.3% Group 2, 4, 6 and 8 do not have any data for distilled water, 0.2M Sucrose, and 0.4M Sucrose and group 1, 3, 4 and 7 do not have any data for 0.6M Sucrose, 0.8M Sucrose and 1.0M Sucrose because of the lack of time. So, group 1 and 2 were paired up, 3 and 4, 5 and 6, and 7 and 8 to exchange data. Part C: Water Potential Table 1.4: Individual Data of Change in Mass of Potato Cores in Six Different Sucrose Solution Contents in Beaker Initial Mass Final Mass Mass Difference Percent Change in Mass Class Average % Change in Mass a) Distilled Water 2.39g 2.95g 0.56g 23.4% 23.3% b) 0.2M Sucrose 2.41g 2.69g 0.28g 11.6% 8.4% c) 0.4M Sucrose 2.47g 2.38g -0.09g -3.6% -3.7% d) 0.6M Sucrose 2.33g 1.98g -0.35g -15.0% -13.5% e) 0.8M Sucrose 2.46g 2.05g -0.41g -16.7% -19.9% f) 1.0M Sucrose 2.49g 1.95g -0.54g -21.7% -20.8% Table 1.5: Class Data of Percent Change in Mass of Potato Cores in Six Different Sucrose Solution Group 1 Group 2 Group 3 Group 4 Group 5 Group 6 Group 7 Group 8 Total Class Average Distilled Water 23.4% 18.9% 23.2% 27.5% 93% 23.3% 0.2M 11.6% 6.8% 5.0% 10.1% 33.5% 8.4% 0.4M -3.6% -3.7% -7.0% -0.4% -14.7% -3.7% 0.6M -15.02% -13.5% -11.16% -14.3% -54% -13.5% 0.8M -16.67% -22.5% -20.33% -20.2% -79.7% -19.9% 1.0M -21.69% -24.3% -24.39% -12.9% -83.3% -20.8% Group 2, 4, 6 and 8 do not have any data for distilled water, 0.2M Sucrose, and 0.4M Sucrose and group 1, 3, 4 and 7 do not have any data for 0.6M Sucrose, 0.8M Sucrose and 1.0M Sucrose because of the lack of time. So, group 1 and 2 were paired up, 3 and 4, 5 and 6, and 7 and 8 to exchange data. Part D: Calculation of Water Potential from Experimental Data Analysis: Part A: Diffusion and Osmosis From table 1.1 in this part of the lab, it is seen that IKI is flowing into the bag and glucose is flowing out of the bag. That is because of diffusion and osmosis. Knowing of this process is due to the color transformation of the bag, therefore showing that IKI has penetrated the bag. By testing the beaker for the existence of glucose, it was found that the glucose permeated through the dialysis bag, mixing with the IKI and H2O in the beaker. This is possible because as stated osmosis is a branched off form of diffusion, in which it is the diffusion of water through a selectively permeable membrane and glucose is one of the substance that is able to go through. IKI along with glucose is tiny enough to enter and exit the dialysis bag. Part B: Osmosis Both the individual and class data of percent change in mass is shown in graph 1.1. To receive the percent change in mass, the initial mass was subtracted from the final mass. The difference is then divided by the initial mass and 100 is then multiplied to the quotient. The product is then the percent change in mass. Osmosis is present due to the change in mass of the dialysis bag. The mass is different for each bag because of the sucrose in the bags different molarity. That establishes the amount of water that progresses in and out of the bag, which then changes the mass. Part C: Water Potential From testing the potato cores in different sucrose solution, graph 1.2 illustrates that on the best fit line, the molar concentration of sucrose, the sucrose molarity that shows the mass of the potato cores does not change, is 0.4M. So the lower the concentration of the molar concentration of sucrose, the percentage of the potato cores mass increases and anything with a higher concentration of the molar concentration of sucrose the percentage in the potato cores mass decreases. This is all because molecules of any sucrose with a higher concentration of 0.4M are too great to enter or exit into the potato cores. Part D: Calculation of Water Potential from Experimental Data It is given that the solute potential of the sucrose solution is calculated by using ψs= iCRT. ÃŽ ¨s is the solute potential, the variable â€Å"i† represents the ionization constant, variable â€Å"C† signifies the molar concentration, variable â€Å"R† standing for the pressure constant (R= 0.0831 liter bars/mole oK), T is the temperature oK (273+ oC of solution). Since it is the solute potential of sucrose that must be found, â€Å"i† is 1.0, due to the fact that sucrose does not ionize in water. From the information of â€Å"i†, â€Å"C† is determined to be 1.0 mole/liter. So the problem that has 1.0M sugar solution at 22 oC under atmospheric conditions would be answered like this: Since the formula is ψs= iCRT, then when filling in for the variables the equation is now: ÃŽ ¨s= -(1)(1.0mole/liter)(0.0831 liter bar/ mole oK) (273+22) à   ψs =-24.51 bars The water potential can then be figured out by the formula: ψ = ψp + ψs. By being able to solve for the solute potential, the product would then be used to solve for the water potential. And from the knowledge of knowing that the water pressure, ψp, is equal to zero the formula filled out would turn out as: ψ=0 + (-24.51 bars) à   ψ = -24.51 bars From the graph of the percent change in mass of zucchini cores in different sucrose solution at 27 oC after 24 hours it can be concluded that the molar concentration of solute within the zucchini cell is 0.35 moles. From knowing the molar concentration of solute within the zucchini cell, the solute and water potential can be answered. Solute Potential= -1(0.35moles/liter)(0.0831 liter bar/mole oK)(273 +27) à   = -8.73 bars Water Potential= 0 + (-8.73) à   = -8.73 bars This is an important piece of information because by knowing the water potential, it is possible to predict the direction of the flow of water. Water flows from an area of a higher water potential to and area of lower water potential; so if the information of the water potential of the solution in the beaker which the zucchinis were soaked was given, the information of where the water flows would be known. Conclusion: This lab was to understand how diffusion and osmosis worked. The data that was received was consistent at some times. For part A and D of the lab, the results and calculations were consistent, but part B and C showed little consistency. That is because part B and C when comparing the percent change in mass with others, the numbers varied. The difference of the mass was changed, for it maybe misleading, into percentage, there eliminating any size factor and to compare the results. Though when comparing the percents with one another, some of the difference was too great to receive any accurate data. Some possibilities that may have altered the outcome of the results include the ends of the dialysis bags not being tied correctly, the inaccuracy of pouring the solutions, not a thorough cleaning of the outside of the dialysis bag and incorrect calculation and measurements. This lab can be modified to get a more consistent data by wearing gloves when working with the solutions, so when one is done pouring and tying the dialysis bag, gloves can be removed to reduce any chance of the solution being on the outside of the bag. A more accurate and precise measurement of the solution and the tightness and method of tying the ends of the bags can be arranged to be the same. With those alterations to the lab, the chance of a more consistent data is higher. Should Humans Be Blamed For Global Warming? Should Humans Be Blamed For Global Warming? Global warming is the next big impact that will bring about a change in the weather patterns. By definition, Global Warming is the increase in average temperature that gradually warms the Earths atmosphere. It is a phenomenon, which has been on the rise but in the last century, the increase in the levels have been alarming (George Christodoulou, 2006).Global warming has caused a lot of changes to the environment in a negative manner. According to the study by the Intergovernmental Panel on Climate Change (IPCC), it is observed that the increase in global average temperature has been caused due to an increase in greenhouse gas concentrations (Slashman, 2007). Global warming can have many causes, but it is most commonly associated with human interference, specifically the release of excessive amounts of greenhouse gases (EPA, 2006).It is either caused by humans or natural causes. Global warming is no more a myth but a fast approaching reality, which in the long-term will bring the much feared ice age that will wipe out all living organisms on Earth. The latest IPCC report states widespread mass losses from glaciers and reductions in snow cover over recent decades are projected to accelerate throughout the 21st century, reducing water availability, hydropower potential, and changing seasonality of flows in regions supplied by melt water from major mountain ranges (e.g. Hindu-Kush, Himalaya, Andes), where more than one-sixth of the world population currently lives (Geneva, 2010). Global warming has caused a major increase of heat towards the earths atmosphere and it is still affecting us till today due to numerous human activities. Although some people think that global warming happens due to natural factors, it is scientifically proven that humans are responsible for global warming. The purpose of this paper is to point out the irresponsible people causing global warming and not to blame the natural factor for global. There are many scientific and logical factors of global warming that are caused by human activities. The main factor is due to the depletion of ozone layer of the atmosphere which happens in the stratosphere which is 30 miles above the earth. What is the function of the ozone layer? The ozone layer protects the earth from radiating ultraviolet (UV) rays. The ozone is made up from oxygen molecules named triatomic oxygen. The ozone molecules or the triatomic oxygen will absorb the UV rays. Eventually the triatomic oxygen will split into diatomic oxygen and a monoxide. This process is repeated as the monoxide combines with diatomic oxygen to produce ozone molecules back and protects. Thus, this helps to protect UV rays from entering the earths atmosphere. The UV rays will heat up the earth as it penetrates through directly without the shield of ozone layer. Every time 1% of the ozone layer is depleted, 2% more UV-B is able to reach the surface of the planet (Miller, G. Tyler Jr., 1987). The thinning of ozone layer happens due to human activities on the earths surface by burning and releasing harmful gases. As the ozone layer becomes thinner the UV rays will be trapped inside the earths atmosphere, therefore our earth becomes hotter. The shine of UV rays may cause skin cancer. In addition, it also dries up the earth and causes drought. Moreover it is because of the release of chlorofluorocarbon (CFC) gases the ozone layer depletes. Human being use air conditioners to make the hot environment cooler, but what they dont seem to realize is that they are making the atmosphere even hotter. Air conditioners releases CFC gas when it is turned on. Besides that, refrigerators also release CFC gases when the doors are opened. The CFC gas will react with the ozone layer. The triatomic oxygen will be split and the chlorine atom from CFC will combine with the diatomic oxygen gas. This will produce chlorine monoxide. Referring to the statement above, there will be no chance of the oxygen to recombine to form ozone molecules. As a result a hole is created in the ozone layer. Slowly they start infiltrating into the upper layers of the atmosphere and soon reach the ozone rich stratosphere, where they undergo major chemical changes (H. Khemani, 2010). The CFC gas will soon disintegrate and the chlorine atom will react with the ozone molecule and changes to oxygen molecule. As soon as the ozone layer changes to oxygen molecule the ozone layer will be depleted. The most shocking fact about CFCs is that they have exceptionally long atmospheric life which, in certain cases, even extends to 100 years. This means that if CFC refrigerants are leaked in the atmosphere, they will keep depleting the ozone layer for the next 100 years to come (H. Khemani, 2010). There are other materials used by humans that release CFC gas such as chemical sprays and the burning of Styrofoam materials. Furthermore, the increase of carbon dioxide level leads to climatic changes. Humans are the main people to emit green house gasses to the environment. They emit them in a variety of ways. The combustion of fossil fuel by human activities releases green house gases which is carbon dioxide and others. When there is an increase in the percentage of carbon dioxide in the air, the amount of heat captured by the carbon dioxide also increases (Bidisha Mukherjee, 2010). As the amount of carbon dioxide level increases in the atmosphere, heat is trapped inside the atmosphere and causes warming of the earth. Moreover, coal-burning of power plants also increases the carbon level in the atmosphere. Burning coal produces about 9 billion tonnes of carbon dioxide each year which is released to the atmosphere, and about 70% of this is being generated from power plants (World-Nuclear.org, 2011). In addition factories emit more smoke and harmful gases such as carbon dioxide, methane, and oxide. These g ases do not only increase the temperature of the environment but causes harm to humans and animals. In addition to that, the burning of gasoline from transportation also contributes to global warming on a large- scale. Burning of gasoline will increase the amount of carbon monoxide. Carbon monoxide is a very harmful gas that it can cause death to living organisms on earth. This gas can react with other atoms to be more harmful. For example, it can combine an oxygen atom to produce carbon dioxide. By combining energy is needed and heat is produced. Dusts are also accumulated in the atmosphere which can trap the heat. Smog is another form of cloud of carbon which is also related to accumulation of heat in the atmosphere. Besides that, Brazil and Indonesia, which contain the worlds two largest surviving regions of rain forest, are being stripped at an alarming rate by logging, fires, and land-clearing for agriculture and cattle-grazing (NationalGeographic.com, 2011). Human activities of depleting forest illegally have caused a major climate change to the environment. Men nowadays are selfish and do things on their own for selfish benefits. They want to upgrade the economy of the country with the improvement of technology. The usage of land for development of buildings makes them to cut down forests uncontrolled. Besides, illegal deforestation for exporting logs to other countries for business purpose causes global warming. Trees are needed to reduce the amount of carbon dioxide in the environment. By deforestation, the land is barren and exposed. Therefore, the earth will eventually get hotter. Excessive cutting of trees in forests for urban use and other purposes like buildings is detrimental to the environmental balance (Manali Oak ,2011). Another point related to this argument is the role of politicians who carry activities for the nations benefits that politicians play a role in global warming too. Even those politicians who are courageous enough to fight for action on the issue are not telling us the whole truth (Mark Jeantheau, 2004).The government is not responsible for the occurrence of global warming. They do not take any action towards illegal people who cause global warming and are mostly money minded. On their mind they always think of bribery and do not think about the effects of global warming. Public are not aware of this phenomena and take it easy. Government should be blamed for this for not educating the public about the effects of global warming and point out the consequences. So global warming happens due to the irresponsible activities of humans can lead to negative consequences. On the other hand opponent argues more by supporting that carbon dioxide released are not by human activities but natural phenomenon. Carbon dioxide is a natural source from the environment itself. As a natural phenomenon volcanoes rupture and emit carbon dioxide and sulfur dioxide to the environment and causes a lot of negative impacts regarding global warming. Water vapors are also released which is the most hazardous gas to humans and the environment. Our studies show that globally, volcanoes on land and under the sea release a total of about 200 million tonnes of CO2 annually (hvo.wr.usgs.gov ,2007 ). Besides volcano eruptions, natural burning of forest or called forest fires release carbon dioxide in a drastic level to the environment. Forest fires happen spontaneously due to overheat and not by people. Sometimes forest fires can be spontaneous due to hot and dry weather (Chandramita Bora,2010).Moreover, forest fires happen when the weather is thundering and storming. The lightning carries high voltage current. As the current hits the trees a small spark created would light up a leaf and spread the fire to the whole forest. There are no ways for fire fighters or other rescue teams to put out the fire due to high temperatures. The carbon level of the environment increases drastically and causes haze also. The heat of the earth goes up tremendously. It can increase the level of greenhouse gases (water vapor, carbon dioxide, methane, nitrous oxide, ozone, and chlorofluorocarbons), and thereby increase pollution and global warming (Chandramita Bora,2010). The opponent says humans are not the only people who emit carbon dioxide by exhaling them but animals do too. It is wrong to say humans are to be blamed alone for global warming. Humans are not responsible for the increase of the concentration of carbon dioxide on global scale. Furthermore, carbon dioxide does not have a long life time. Instead of pinning an absolute value on the atmospheric lifetime of CO2, the 2007 report describes its gradual dissipation over time, saying, About 50% of a CO2 increase will be removed from the atmosphere within 30 years, and a further 30% will be removed within a few centuries due to the plants and others (Mason Inman, 2008).It is only temporary and if it would be blamed that it is going to affect the future generation which is wrong. In addition to that, a meteorological scientist named William Kininmonth (2004) explains that climatic change occurs due to natural phenomenon and not by human activities. The assumption of a climate system forced primarily by the radiation effects of greenhouse gases is a limited perspective of the complex climate system. (William Kininmonth ,2004). Climate scientists cannot prove that the current warming is not due to natural processes and therefore cannot claim with certainty that the warming is due to human interference. However, the Medieval Warm Period (MWP) disproves global warming by human activities. MWP is a natural phenomenon and the MWP was a time of warm climate in Europe. So, human activities have nothing to do with the global warming, as evident from the Medieval Warm Period (MWP). The ice age is not due to global warming as mentioned by scientist. There will be a new prediction of ice age where it is a natural phenomenon not caused by humans that contributes global warming. The supporter refutes the opponents argument by giving explanations that very little carbon dioxide is caused by volcanic rupture. There are no proves that volcanoes emit more carbon dioxide and it is a myth. There have been volcanic eruptions so massive that they covered vast areas in lava more than a kilometre thick and appear to have released enough CO2 to warm the planet after the initial cooling caused by the dust ( Catherine Brahic , 2007). Volcanoes emit carbon dioxide naturally as it a natural cycle of the phenomenon. Furthermore, there are not many volcanoes around the world and it only ruptures after a long period. Besides that, the supporters argue more on the point of forest fires. Forest fires are mainly caused by human activities like clearing and burning for starting plantations to produce cash crops like oil palm , rubber and sugar cane. Throwing of cigarettes by hunters or campers, creating camp fires and picnics causes light ups of fire and would put up fire on the forest. Even though, carbon dioxide has a life-time, it still can contribute heat to the environment for a certain period. Climate changes are due to human activities on a large-scale. Humans burns fossil fuel like coals openly, followed by spraying aerosols which could damage the environment, cement manufacture factories releases smog and artificial harmful gases which changes the climate and causes global warming. As a conclusion of this argument about should humans be blamed for global warming, it can be strongly mentioned that humans are to be blamed mostly. Natural factors do contribute to global warming but it is minimal. In order to prevent global warming from occurring, governments should take more drastic measures on this matter and do awareness campaigns among their countries. As a concluding statement for this topic humans are to be blamed for the cause of global warming. (2282 words)

The War Poems of Wilfred Owen - Contradicting the Classical Ideas of He

Contradicting the Classical Ideas of Heroism and Romanticism in Dulce et Decorum est, The Send Off, But I Was Looking At The Permanent Stars, The Deadbeat soldier, Counter Attack, Metal Cases and other War Poems by Wilfred Owen   Ã‚  Ã‚  Ã‚  Ã‚  Owen displays the reality of war, atypically shown in 20th century literature. By divulging the secrecies and terrors of brutal warfare, he exposes the superficiality of valor and false heroism; through his vivid writing, he opens the eyelids of his readers and discloses, â€Å"the old lie (Owen, Dulce et Decorum est, 25). Owen breaks idealism, replacing it with illness, physical injuries, exhaustion, fatigue and personal hells. Contrasting the Hemingway code hero, Owen displays the reality of war, which diverges from the epic and heroic displays of war displayed through classic characters like the code hero.   Ã‚  Ã‚  Ã‚  Ã‚  The dead beat soldier symbolizes classic 20th century anti-war sentiments. Flesh torn and maggot eaten, skin writhing, crack and molested from heat; the dead beat soldier is presumably one of the most wretched people, and one with the most deathlike traits. Death written in his eyes, he walks fruitlessly with no aim; for one who walks with no purpose is the living dead. Both mind and spirit have been broken, the pieces of body that seem to drop off fall in line with what is already lost; this is the result of war. The soldier can be looked at as the living dead because although he is alive, he is dead in mind and spirit and heart. â€Å"He dropped,- more sullenly that wearily, lay stupid like a cod, heavy like meat (Owen, The Deadbeat soldier, 1-2).† â€Å"Just blinker at my revolver, blearily; didn’t appear to know a war was on (3-4).† The deadbeat soldier reverts to a fetal like mental state, incapable of noticing or responding to the world around them. This state is not so much a rupture in brutish nature, but a reversion back to nothingness and unknowingness for protection; rather both mind and body shut down from weariness. The dead beat soldier no longer responds to their environment; it’s as if their reality no longer exists. They are not worn from war, but rather circumstance and loss of hope, lives and chance. â€Å"It’s Blighty, ‘praps, he sees; his pluck’s all gone, dreaming of all the valiant, they aren’t dead: Bold uncles, smiling ministerially (10-12).† â€Å"Maybe his brave young wife, getting her fun. In some new home, ... ...and the Young, 7-11).† Isaac is betrayed by his father and murderers that he may have more glory symbolizing the government and soldiers.   Ã‚  Ã‚  Ã‚  Ã‚  The reasons why the men chose to go into war are shown as foolish and not self-controlled. â€Å"It was after football, when he’d drank a peg, He thought he’d better join- He wonders why (Disabled 23-24).† â€Å"Smiling they wrote his lie: age 19 years. Germans he scarcely thought of; all their guilt, And Austria’s, did not move him. And no fears of Fear came yet. He thought of jeweled hilts For daggers in plaid socks; of smart solutes; And care of Arms; and leave; and pay arrears. This was the â€Å"old lie (28),† imbedded in the young men. â€Å"There was no glory, little or no honor; Some cheered him home, but not as a crowd cheers a goal (Disabled, 37-39).† Owen tries to discard the â€Å"old lie (28),† through his war poems and through smart prose creates a plausible contradiction to classical ideas of heroism and romanticism. Works Cited Owen, Wilfred. Wilfred Owen: Collected Letters. Ed. Harold Owen and John Bell. London: Oxford UP, 1967. -----. Wilfred Owen: The Complete Poems and Fragments. Ed. John Stallworthy. 2 vols. New York: Norton, 1984. The War Poems of Wilfred Owen - Contradicting the Classical Ideas of He Contradicting the Classical Ideas of Heroism and Romanticism in Dulce et Decorum est, The Send Off, But I Was Looking At The Permanent Stars, The Deadbeat soldier, Counter Attack, Metal Cases and other War Poems by Wilfred Owen   Ã‚  Ã‚  Ã‚  Ã‚  Owen displays the reality of war, atypically shown in 20th century literature. By divulging the secrecies and terrors of brutal warfare, he exposes the superficiality of valor and false heroism; through his vivid writing, he opens the eyelids of his readers and discloses, â€Å"the old lie (Owen, Dulce et Decorum est, 25). Owen breaks idealism, replacing it with illness, physical injuries, exhaustion, fatigue and personal hells. Contrasting the Hemingway code hero, Owen displays the reality of war, which diverges from the epic and heroic displays of war displayed through classic characters like the code hero.   Ã‚  Ã‚  Ã‚  Ã‚  The dead beat soldier symbolizes classic 20th century anti-war sentiments. Flesh torn and maggot eaten, skin writhing, crack and molested from heat; the dead beat soldier is presumably one of the most wretched people, and one with the most deathlike traits. Death written in his eyes, he walks fruitlessly with no aim; for one who walks with no purpose is the living dead. Both mind and spirit have been broken, the pieces of body that seem to drop off fall in line with what is already lost; this is the result of war. The soldier can be looked at as the living dead because although he is alive, he is dead in mind and spirit and heart. â€Å"He dropped,- more sullenly that wearily, lay stupid like a cod, heavy like meat (Owen, The Deadbeat soldier, 1-2).† â€Å"Just blinker at my revolver, blearily; didn’t appear to know a war was on (3-4).† The deadbeat soldier reverts to a fetal like mental state, incapable of noticing or responding to the world around them. This state is not so much a rupture in brutish nature, but a reversion back to nothingness and unknowingness for protection; rather both mind and body shut down from weariness. The dead beat soldier no longer responds to their environment; it’s as if their reality no longer exists. They are not worn from war, but rather circumstance and loss of hope, lives and chance. â€Å"It’s Blighty, ‘praps, he sees; his pluck’s all gone, dreaming of all the valiant, they aren’t dead: Bold uncles, smiling ministerially (10-12).† â€Å"Maybe his brave young wife, getting her fun. In some new home, ... ...and the Young, 7-11).† Isaac is betrayed by his father and murderers that he may have more glory symbolizing the government and soldiers.   Ã‚  Ã‚  Ã‚  Ã‚  The reasons why the men chose to go into war are shown as foolish and not self-controlled. â€Å"It was after football, when he’d drank a peg, He thought he’d better join- He wonders why (Disabled 23-24).† â€Å"Smiling they wrote his lie: age 19 years. Germans he scarcely thought of; all their guilt, And Austria’s, did not move him. And no fears of Fear came yet. He thought of jeweled hilts For daggers in plaid socks; of smart solutes; And care of Arms; and leave; and pay arrears. This was the â€Å"old lie (28),† imbedded in the young men. â€Å"There was no glory, little or no honor; Some cheered him home, but not as a crowd cheers a goal (Disabled, 37-39).† Owen tries to discard the â€Å"old lie (28),† through his war poems and through smart prose creates a plausible contradiction to classical ideas of heroism and romanticism. Works Cited Owen, Wilfred. Wilfred Owen: Collected Letters. Ed. Harold Owen and John Bell. London: Oxford UP, 1967. -----. Wilfred Owen: The Complete Poems and Fragments. Ed. John Stallworthy. 2 vols. New York: Norton, 1984.

Paul s Unhealthy Desire in Pauls Case Essay -- Pauls Case Essays

Paul 's Unhealthy Desire in Paul's Case In her short story "Paul's Case," Willa Cather tells the tale of a young boy's struggle to separate himself from his common, everyday life and the people he shared it with. Paul admired the opulence of the theater, the wardrobe, the perfumes, the lights, the colors, the flowers, and the champagne. When he realized it wasn't possible to have these things, he threw his life away. Cather's purpose was to show that, by focusing on what he didn't have, Paul could not live at all. Many clues were given that Paul dreamed of leaving town. For instance, he was exhilarated by the Venetian scenes and streets of Paris depicted in the picture gallery. He loved to listen to his father speak of "palaces in Venice, yachts on the Mediterranean, and high play at Monte Carlo" (202). Also, when no one paid attention to his stories, Paul announced to his classmates that he would be leaving to travel for a while. These acts foreshadow Paul's fleeing to New York. The fact that he actually stole money to take this trip shows how intensely desperate he was to leave. By constantly fantasizing about being somewhere he wasn't, Paul could not possibly live where he was. Throughout the story, flowers are used to symbolize Paul's situation. The red carnation he wears to the meeting with his teachers is viewed by them as "flippant" and "scandalous" (195-196). This also suggests his attitude towards the gathering. Paul was very nonchalant about the entire thing. His clothes may have been a bit small and tattered, but by wearing that flower, Paul had no trouble holding his head up. He had always acted as if he were on a higher level than his teachers, and he felt it necessary to humiliate them and give them no s... ... of Adriatic water and the yellow of Algerian sands" (213). These are both natural images, both beautiful, and neither contain artificial elements. This is significant in that Paul spent his life focusing on the beauty of artificiality, but when I feel this sense of regret in Paul, this epiphany, it is too late. Paul stated a few times throughout the story that being in the atmosphere of luxury was "the only thing that could be called living at all" (198). He speaks of these times as "orgies of living," so I would imagine when he realized he could not afford that life, he felt that he could not live at all (200). Paul 's unhealthy desire for a life of luxury drove him to believe that his ordinary life was not worthy of existence. Work Cited Cather, Willa. "Paul's Case." Literature: A Pocket Anthology. Ed. R.S. Gwynn. New York: Addison-Wesley, 2002. 194-213.

The Use of Hesse Siddhartha to Reflect the Legendary Atmosphere of Budd

The Use of Hesse Siddhartha to Reflect the Legendary Atmosphere of Buddha "Siddhartha" is one of the names of the historical Gautama, and the life of Hesse's character resembles that of his historical counterpart to some extent. Siddhartha is by no means a fictional life of Buddha, but it does contain numerous references to Buddha’s philosophies and his teachings. Although Hesse’s Siddhartha is not intended to portray the life of Gautama the Buddha but he used the name and many other attributed to reflect the legendary atmosphere and the pattern of his heroes transformation. Shakyamuni, known in his youth as Siddhartha Gautama, was a prince who became aware of and profoundly troubled by the problems of human suffering. According to religious scriptures Siddhartha renounced his prince hood at the age of 19 and pursued the life of a religious mendicant from which he rejected both extremes of the mortification of the flesh and of hedonism as paths toward the state of Nirvana. After 11 years of ascetic practices and deep meditation, at the age of 30, he finally realized the truth that would emancipate mankind from their suffering, and he became a Buddha. All the teachings of Shakyamuni were recorded giving rise to a vast array of sutras or scriptures. The Buddha can in no way be described as a transcendental or supreme being. â€Å"Buddha† means the enlightened one; a Buddha is a person who perceives within his own life the essence, or reality of life itself. Unlike other religious philosophies or systems of religious thought, Buddhism makes no clear distinction between divinity and humanity. Its teachings enable people to attain enlightenment, to become Buddhas themselves. This ultimate reality supports and nourishes humanity, and all other living beings. Those who have perceived this ultimate reality inherent in their own lives truly know themselves, they are Buddhas. (Introduction to Buddhism) The basic teaching of Buddha is formulated in the Four Noble Truths and the Eightfold Path. Preceding from the premise that suffering exists and that a release from it must be found, Buddha constructed his system. The First Noble Truth is to be understood, the universality of suffering. The Second Truth is to be abandoned, the desire to have and control things that cause suffering. The third truth is to be made visible, the supreme truth and final liberation of Nirvana... ...is world. He realizes that this had to come, so that he would no longer fight what he considered fate, but gave himself unreservedly to his destiny, thus Siddhartha has overcome suffering at last, and with it has attained the last step of his contemplation. He has entered Nirvana, peace has finally come to Siddhartha at last. When it is asked of Siddhartha to show the wonders of enlightenment his efforts to express that he has found the way in words are doomed, since the way within for one individual defies formulation for another, for simply expressed â€Å"knowledge can be imparted, but not wisdom†. (Field) Field, George W Herman Hesse Boston: Twayne Pub., 1970 â€Å"Introduction To Buddhism† SGI-USA www.sgi-usa/buddhism/introtobuddhism.html Malthaner, Johannes. World Literature Criticism James P Draper, ed. Vol. 3. Detroit: Gale Research Comp., 1992. Otten, Anna. Hesse Companion. Albuquerque: University of New Mexico Press, 1977. Robinson, B.A. â€Å"Buddhism† Religious Tolerance www.religoustolerance.org/buddhism.htm (5 Mar 2001) Rose, Enrst. â€Å"Faith From the Abyss† Contemporary Literature Criticism. Riley, Carolyn. Vol. #1. Detroit: Gale Research Comp. 1973, 145.

Large Format Printing

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