Mecitefendi in China Literature review Example | Topics and Well Written Essays - 2000 words

Mecitefendi in China - Literature review Example Mecitefendi wants to expand the business in China (Zahra, 2005). The reliability, standardised quality and price of the products can help the company to get an easy access to the markets of China. The internationalisation process can enable the company to be accepted globally. The company with the quality products, technological up-gradation, sound working conditions and effective fulfilment of the corporate social activities (CSR) can become a global leader. There are a number of opportunities for the company in terms of ethics, but language barrier can act as an obstacle in starting the business in China. The literature review in a detailed manner explains the opportunities and hazards that the company might face on extending business in China. International Entrepreneurship can enable the company to take advantage of the growing market of China. As the scope for herbal cosmetic products has declined significantly in the domestic market, it would be fruitful for the company to sell the products in China, where the demand is high (Zahra, 2005). The company can experience vast opportunities in China (Dumitrescu and Vinerean, 2010). The Turkish company might face certain setbacks in terms of entry barriers while expanding business in China (Yiu, Lau and Bruton, 2007). China follows very stringent trade rules and regulations. Hence, being a foreign based company, Mecitefendi might fail to easily enter in the Chinese herbal cosmetic products industry. The low cost of the products, reliability and the already high rate of import in China might facilitate easy entrance therein and in the industry (Zahra and Garvis, 2000). Then again, the Chinese industry of herbal drugs is rapidly progressing, unlike that of the cosmetic. Therefo re, in order to boost this industry, Mecitefendi might have a suitable opportunity (Zahra, Korri and Yu, 2005). The products offered by Mecitefendi are priced reasonably and boast of a standardised quality. These are the unique